Mobile2China

The rise of the China market presents an unprecedented market opportunity for US and Western companies to grow their business.  Investment in developing the China market continues on a scale and pace greater than any other market in the world with China being #1 in US foreign direct investment.  Western Companies experience difficulties in penetrating the China market due to differences in culture, consumer behavior, technology and infrastructure.  Freeborders offers a proven China Mobile Enablement solution to help these companies accelerate market penetration through a unique combination of:

• China consumer market behavior understanding
• In-country technical development
• China mobile device testing labs and expertise
• Expertise with the China mobile infrastructure

Multinational companies are experiencing pain trying to move their web presence to a mobile environment that effectively captures the China market.  Specifically,

• There are 200 million smartphone mobile China users and they are increasing at a faster rate than in any other country.
• Fully 60% of the China consumers that access the Internet do it solely through smartphones.
• 60% of Western MNCs focused on the China market have a mobile strategy compared to 94% of Chinese domestic companies (Source: American Chamber of Commerce)
• 20% of Western MNCs have a launch plan for mobile; 60% have not started one yet.
• Eight out of ten Western MNC’s online attempts to target the China consumer underperformed expectations until the 3rd major revision of their site. Primary reasons for these failed attempts are lack of understanding of differences in consumer behavior, cultural norms, infrastructure and technology usage.

Our China mobility solution accelerator is unique and delivers compelling value from day one.

• Improved Speed-to-market:
• Leveraging Freeborders years of Internet and mobile development will save the client months of time to market and 6-7 figures in cost / quality savings compared to trying to do it internally

• Reduced Cost through use of Freeborders solution accelerators:
• Superior up front solution design through proven track record of what works and what does not in China Mobility
• Hands on experience with 3^rd party mobile frameworks takes the guesswork out of proper selection.
• Remote access to test execution.  Our Adapter allows the client to observe test plan execution remotely at the device level.  Equivalent products on the market cost $25,000 annually in licensing. This technology is embedded in our service offering.
• Optimal China mobile device combinations to cover the greatest portion of the market at the lowest cost. Our test configuration is continuously updated based on changes in the China market. The cost to do this internally would be over $75,000 of in-country research, testing and execution with device manufacturers, carriers, browsers and OS combinations. And the landscape changes rapidly so this will need to be repeated several times per year to stay current.
• Our knowledge and understanding the China mobile carrier infrastructure for such issues as User Agent detection.

• Improved Quality – Superior up front solution design through proven track record of what works and what does not in China

 Click here for to receive more information about Mobile2China Solution Accelerator.