In today's competitive marketplace, CIOs and senior IT executives are under increasing pressure and scrutiny from their board of directors, executive management (CxOs) team, and business unit managers who demand tangible business value from their IT investments.

Unfortunately, many businesses suffer from the "IT gap": a disconnect between the goals of the company and the realities of their information technology infrastructure.

ProfIT is Freeborders' proprietary approach to engaging with customers to identify, quantify, and realize business value from technology investments. A ProfIT workshop from Freeborders is designed to bring together members of management and I/T to bridge this gap. Through open and earnest discussion of the business plan, IT capabilities, needs and more, companies can achieve a more productive working relationship between these two essential facets of the business and work together to improve and streamline processes to meet the needs of the company.