February 16, 2009
Companies that can develop a strategy to address the challenges of retaining customers and growing the business will not only survive this downturn, but thrive to meet the demands of a new and transformed marketplace.
by Jim Reesing

This year will be a time of change for the IT industry as a whole. In an economic downturn it is absolutely vital that IT and business departments work closely together. Companies will look to their CIOs to drive efficiency, creating leaner, meaner operations that are set up to survive and thrive during downturn. They will rely on business‐led projects that bring a fast return on investment.

It's time to regroup, to make smart choices, to control the things you can control and put yourself back in the driver's seat. Companies that act quickly and boldly can out‐hustle the competition and gain a crucial competitive advantage when the market turns. These companies will be able to continue to invest in IT and get more done with less by embracing best practices.

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